Did you receive a newsletter from every single business you’ve ever purchased something from the past five days? Black Friday, Small Business Saturday, and Cyber Monday are the kickoff of the holiday shopping season. You add in the impact of the need to recover lost business revenue from shutdowns, and we have experienced the largest push for consumer spending to-date. After all of the consumption to support the economy, there is an interest in also giving back to our communities.
I am a multi-disciplinary marketing entrepreneur who established Phoenix Aficionado in 2012 and relaunched in 2017. My company is a full-service target marketing agency that M/WBE businesses use to reach their niche. This means that managers can be equipped with a target marketing strategy to improve personalization and customer acquisition cost.